I’ll be the
first to admit that I absolutely love the computer age. Okay, I’m not quite old
enough to have had an abacus on my Christmas list, but I am old enough to have
lived a major chunk of my life without computers. I lived a rotary, rabbit-eared,
black & white, AM, 8-track childhood that I wouldn’t swap with anyone. But
when computers (models I could actually afford) came along I had to learn basic
things about them that today’s generation seems to soak up from the womb. I didn’t
exactly miss computers when I didn’t know what they were, but I cannot imagine
life now without them.
But this instant wealth of information also comes with a few drawbacks. X-rated sites, spam and
viruses are bad enough, but the real dangers are far greater and can be very
costly. What we have to be careful with is the interpretation of the information itself! Everything has a
rating, a like button, a comment section, a share tab or a +1 option. It used
to be difficult to make a purchase because you didn’t know enough, but now it’s
even harder because you know too much! And can you imagine any item or service
that everyone would agree was good? I can’t. We can hardly agree on what to eat for
supper in my house and there are only three of us.
But maybe
the information age will help with poor customer service, or “customer no
service” as one of my favorite radio hosts suggests. I think of this as I read
a friend’s story of horrible customer service from a very well-known
international company. She posted her dilemma on, not one, but two social media
sites and a blog site! Hell hath no fury like a…blogger scorned! No slander
involved, just the facts. How can one put a price tag on business lost from one
well connected and pissed of consumer? I say you can’t, and insuring the customer's satisfaction is now more important than ever. Look what happened to
Netflix; they weren’t slandered, they were ruined by the facts…and the facts
traveled faster than two old ladies on a party line!
Well I have
to add that before I could finish writing this (I did take a break for a couple
of hours) the company my friend was having trouble with had a change of
heart! Instead of coming to her home for
the warranty repairs on July 26 as previously scheduled, they are coming in the
morning! Oh what a tangled WEB we….Ha! Sorry, I couldn’t help myself.
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